While the creation of KONBINI took the intersection of every skill I’ve ever acquired and trial by failure, my business strategy was clear from the start.
Let our people know we are creating a platform for the love of our heritage and culture, communicate clearly and authentically - through community engagement, aligned product assortment & design, and most importantly through our stories.
The KONBINI Strategy
Authenticity is king. We wanted to experiment with design, branding & strategy to communicate with our audience as honestly as possible. Above is our first pitch deck, and below is our merchandise assortment deck and business strategy.
Business Strategy
Multiple Revenue Streams: Handmade Merchandise, Small-batch Magazine
Sustainable community partnerships & Merchandise sourcing
In-person event distribution (merchandise & magazine)
Campus fundraising
Streamlined production schedule
Community Business Sponsorship
High-Impact Stories & Graphic Design
Market surveys & data analysis
Opportunity
Identifying underrepresented AAPI communities
Female AAPI Audiences who are craving authentic stories with a reimagined lens
Audience connection during the event activations leads to both higher conversion and more connected readers
Local histories and pockets of subculture